Case study · 2018 – 2021
A2Y Platforms
A deals, loot & cashback platform — designed, built, written, and grown solo, powered entirely by organic search.
What I built
A full content-and-commerce platform: hundreds of deal & offer pages, a cashback rewards system with withdrawal tracking, a deals-finder tool, and a companion web app — plus an active shoppers community around it.
How it grew
Every visitor came from search. I ran the full SEO stack — keyword mapping, site architecture, technical audits, internal linking, and a relentless publishing cadence — and watched compounding do its work.
What it taught me
Rankings are vanity until they convert. A2Y forced me to connect SEO to revenue, support, trust, and retention — the whole business, not just the traffic chart.
- Technical SEO
- Content Strategy
- WordPress
- Information Architecture
- Analytics
- Community Building